This is a well-established and highly regarded course, designed to equip you with in-depth knowledge and understanding of contemporary marketing alongside the study of business. Specialist marketing study modules provide a focused and in-depth exploration of contemporary ideas and practice within marketing. Students studying the marketing pathway also study core modules alongside students on the Business Law and Finance pathways. These include modules that explore business strategy, e-commerce and organisations and behaviour, providing students with a firm grasp of the world of business with regular opportunities to exchange views and ideas from their specialist perspectives. This balance of business knowledge with advanced marketing skills is a key feature of the course that provides our students with the flexible knowledge and expertise required to enter the world of marketing.