Choose to study Marketing at Hull and you'll learn how to understand consumer behaviour through marketing intelligence and analytics and how to use digital marketing and social media. You'll discover the ‘holistic marketing’ approach, in which you balance an organisation’s short-term objectives and long-term goals with the needs of the environment and society. The third year is spent abroad studying at one of our partner institutions in Europe, Asia, North America or Australia. This is an outstanding opportunity to broaden your horizons within a different culture and environment, learn new skills and develop valuable international contacts while continuing your studies. See our website for more information.