Choose to study Marketing at Hull, and you'll learn how to understand consumer behaviour through marketing intelligence and analytics and how to use digital marketing and social media. You'll discover the ‘holistic marketing’ approach, in which you balance an organisation’s short-term objectives and long-term goals with the needs of the environment and society. Many of our students opt to spend a year on an industrial placement, gaining real-world experience. You can also choose to spend a year studying at one of our partner universities abroad. See our website for more information.