If you’re creative and you’d like to explore how your ideas could have real impact in the world, our Product Design BA/BSc(Hons) course gives you the chance to develop the skills to become an enterprising professional designer. So much goes into a finished product. The initial sketch, physical model making, prototyping, digital visualisation and animation. We’ll give you the chance to explore every element so you get to develop a range of design skills and competencies. While you’re working on the practical side, we’ll also encourage you to think about how to research a product, and what goes into product development and manufacturing. You'll acquire listening skills to identify gaps in the market, people's frustrations with everyday tasks and existing products and develop ideas to solve them. We believe design can improve people's lives, aiding an individual or community's wellbeing. Whether you’re designing solutions physically or digitally, in sketch form or 3D, we’ll focus on end results that are capable of being mass-produced. Our industry links could help you get started on your career too. We focus on commercial product design, and give you the chance to experience real design challenges set by businesses or design organisations. This can offer opportunities to win prestigious design awards and even for your design solutions to be licenced. For example, one recent student designed an innovative clothes hanger that is now used in a major high street store. You’ll be able to showcase your creative talents and show potential employers your skills. That could be a real asset when it comes to finding employment as a professional designer. Both the BA(Hons) and the BSc(Hons) routes of the course have the same programme for the first year. After that you’ll be able to choose which way to go in the second year, and our staff are on hand to help you make your decision. The BA(Hons) route is designed to help you gain the experience needed to work in large companies, where you’ll be working alongside technical staff and engineers and using your creative, visual and artistic skills to help develop products.