Needs, wants, desires. If you want to understand what drives people to buy products and services, and how to attract them in the first place, you could build a successful career for yourself in business. Our course aims to give you a thorough grounding in marketing to develop creative and compelling communications. The world of marketing is becoming more and more competitive. Businesses want to stand apart, but with so many channels available to them to get their message across, it’s becoming increasingly difficult to do so. The course gives you a solid marketing foundation and an understanding of advertising and interactive communications and how to use them successfully. We’ll give you the opportunity to develop your marketing skills and become extremely attractive to employers. While you’re here you'll have the chance to take part in two competitions. Every year our marketing students can get involved in L’Oreal’s ‘Brandstorm’ and the Chartered Institute of Marketing (CIM) ‘The Pitch’. Huddersfield students have won both competitions in the past. Thanks to our network of contacts in the business world, we’ll give you opportunities to work on live projects. Not to mention an optional placement year. Employers are looking for graduates who have real-world experience, and we’ll give you the chance to build up your CV. At Huddersfield, we were the first to introduce marketing into our undergraduate degrees. We like to stay at the cutting-edge with our Marketing BA(Hons) course too. We aim to keep abreast of all the latest marketing thinking and practice, to give you an excellent opportunity to build your skills and move on to your marketing career.