From designing billboard advertising to magazine layouts, from packaging to film, graphic design can lead to so many exciting career paths. This course focuses on the needs of the creative industry to help you build the skills you require to become a professional graphic designer. We’ll look at typography, layout, packaging, branding, advertising, motion and user-experience design to get you thinking and creating. We’ll also give you the opportunity to develop your cultural awareness and your own visual language. Experimentation is key to understanding just what’s possible, so we’ll encourage you to try new things and take risks. You’ll also be able to use industry-standard software and build up your knowledge of the design packages that professionals use. It’s vital that you have a chance to understand how graphic design works in the wider world, and what kind of career prospects are out there, so we work with a range of theory and guest speakers; previous companies include the BBC, Designers Republic, Ministry of Sound and Playstation. You’ll have the chance to understand the factors out in the real world that are shaping the future of graphic design. You’ll be encouraged to take part in workshops, live briefs and international design competitions. It’s all designed to get you ready for placements, internships and future employment once you’ve graduated. We believe in keeping your options open as you study too. Graphic Design BA(Hons) is part of a suite of three courses that includes Animation BA(Hons) and Graphic Design and Animation BA(Hons). You’re free to change to the other course between your first and second years if your interests change and your tutor agrees.