601–800 th
World University Rankings 2021
151–200 th
Young University Rankings 2020
151-200 th
European Teaching Rankings 2019
Queensgate, Huddersfield, HD1 3DH, United Kingdom

Fashion Brand Marketing - University of Huddersfield

**Fashion Brand Marketing BA (Hons) takes a holistic view of everything that goes into the creation, communication and consumption of fashion products and brands. It gives you the skills and knowledge to develop your creativity and expertise within a commercial framework that directly reflects current fashion industry practice. Career opportunities in fashion marketing including challenging but rewarding roles in brand management and development, marketing communications, PR, customer relationship management, consumer trend analysis, and e-commerce, social media and content creation.** - Fashion Brand Marketing BA(Hons) provides you with the creative resources and environment where you can experiment and personalise your learning to develop a wide range of skills to help you become a confident player in the exciting fashion industry. - You'll share first year modules with students on other fashion industry courses, enabling you to develop a broad understanding of the industry and the opportunities within it before focusing on your specialism. You will then specialise in fashion brand marketing, exploring the subject from both a theoretical and an applied commercial angle through a bespoke learning apparatus that is designed to immerse you in every aspect of the fashion industry. - Throughout the programme there is an emphasis on innovative and industry-focused projects that simulate and actualise contemporary practice to develop the experience you need. You will be equipped to research new products and market opportunities, you will learn how to solve problems quickly and creatively, to work collaboratively and manage relationships effectively, to take the initiative and communicate professionally and effectively. In the highly competitive fashion market, brands must develop innovative marketing strategies to communicate effectively with consumers through social media, magazine and digital advertising, public relations, celebrity endorsement and exciting events in order to build a consumer engagement and customer loyalty. You will explore the function of fashion brand marketing within international fashion businesses, while completing a range of innovative projects designed to cultivate your creative skills and expand your fashion industry insight. You will work across media on projects that include exhibitions, trend forecasting, publications, and product development. The academic expertise here at Huddersfield will support you as you develop your brand awareness and marketing skills learning to connect with consumers effectively to manage the consumer experience and to successfully communicate brand values for a variety of fashion organisations, from value brands to luxury labels. Reflecting industry practice is at the heart of this degree, and as such you will work collaboratively as well as individually on a variety of projects; in the past, for example, students have delivered exciting live projects for brands such as Coach, L.K. Bennett, Topshop, and Primark. Enriching your learning will be a series of field trips toexhibitions and other appropriate cultural and commercial events; these will complement your studies and inspire your ideas.

  • Qualification
    Bachelor of Arts (with Honours) - BA (Hons)
  • Study mode
  • Duration
    4 years
  • Start date
  • Location
    Main Site,HuddersfieldUnited Kingdom