601–800 th
World University Rankings 2021
151–200 th
Young University Rankings 2020
151-200 th
European Teaching Rankings 2019
Queensgate, Huddersfield, HD1 3DH, United Kingdom

Digital and Social Media Marketing - University of Huddersfield

**Why Digital and Social Media Marketing? Digital, mobile and social media are changing the world. This course gives you the chance to be at the forefront of these exciting developments. You could find out how social media can be used as a marketing platform by businesses worldwide. You could also explore new technologies like app design and augmented reality, and learn how to manage and implement marketing campaigns.** How will you learn? You will learn through practical application and delivered lectures, workshops, seminars and group work sessions. There is such a wide variety of social media, so we’ll give you the chance to try different channels and tactics at every possibility. - From producing, directing and editing videos to designing, costing and implementing websites and apps. - You’ll look at managing email marketing campaigns, - Search engine optimisation (SEO) and how to use augmented reality as part of your techniques. - But how do people know if their digital marketing campaigns are successful? We’ll cover that too, giving you the chance to find out how to monitor and engage with customers over social media platforms. And you could even take an optional placement year to gain real-life insight into what goes on in the digital world. - In your third year we’ll give you the opportunity to take a placement year that could see you working in a business and gaining real world experience. At Huddersfield we always aim to innovate. Innovation is at the heart of the Digital and Social Media Marketing course. By keeping things fresh and up-to-the-minute, the course is designed to give you the opportunity to get a great head start in a marketing career. What subjects will you cover? You’ll explore subjects such as Digital Marketing in the Contemporary World, The Customer Experience, Web Management and Design, The Marketing Environment, Markets and Marketing and Customer Insight.

  • Qualification
    Bachelor of Arts (with Honours) - BA (Hons)
  • Study mode
  • Duration
    4 years
  • Start date
  • Location
    Main Site,HuddersfieldUnited Kingdom