Digital, mobile and social media are changing the world. This course gives you the chance to be at the forefront of these exciting developments. You could find out how social media can be used as a marketing platform by businesses worldwide. You could also explore new technologies like app design and augmented reality, and learn how to manage and implement marketing campaigns. There is such a wide variety of social media, so we’ll give you the chance to try different channels and tactics at every possibility. From producing, directing and editing videos to designing, costing and implementing websites and apps. You will also look at managing email marketing campaigns, search engine optimisation (SEO) and how to use augmented reality as part of your techniques. But how do people know if their digital marketing campaigns are successful? We’ll cover that too, giving you the chance to find out how to monitor and engage with customers over social media platforms. And you could even take an optional placement year to gain real-life insight into what goes on in the digital world. In your second year you'll become part of a team that will be given a $250 AdWords advertising budget provided by Google. Your brief?To develop and run an online advertising campaign for a business or non-profit organization over a three week period. The teams that develop and communicate the most successful campaigns can win a prize, including trips to Google offices. You could also take part in the optional Google+ Social Media Marketing category by creating and managing a Google+ Page for their clients over a five week period. That could look great on your CV, demonstrating your abilities as a digital and social media marketer.