Businesses are hungry for people who understand the core principles of economics. This specialist expertise can help businesses grow, develop and succeed. Our Business Economics BA(Hons) aims to give you a good grounding in the key concepts of the subject, getting you ready to apply economics in the business arena. The course focuses on three key areas: Macroeconomics, Microeconomics and Quantitative Economics. Macroeconomics gives you the chance to explore how high level factors such as incomes, inflation and consumption affect each other. Microeconomics looks at how individual businesses and even households behave, and how to develop models to analyse them in even greater detail. Quantitative Economics is about developing a range of tools to analyse the statistics and the mathematics behind the theory. During the course you’ll be able to choose option modules to explore what excites you about the business world. The modules could help you decide which areas to specialise in and what career choices to make. We don’t expect you to be fully versed in business or economics before your course begins, as we aim to build up your understanding from first principles. We’ll also be looking at how mathematic tools can be used to analyse economic decisions. So any mathematics is very much applied rather than pure. You should come away from the course being able to understand and respond to situations in the business world, using a framework that you’ve established during your study of economics.