601–800 th
World University Rankings 2021
151–200 th
Young University Rankings 2020
151-200 th
European Teaching Rankings 2019
Queensgate, Huddersfield, HD1 3DH, United Kingdom

Business and Marketing - University of Huddersfield

**Why Business and Marketing? Marketing is one of the core disciplines of business. Study business and marketing together and you’ll have a unique understanding of both areas that could prove invaluable in the private or public sector.** How will you learn? You will learn through practical application and delivered lectures, workshops, seminars and group work sessions. - The course begins with a focused introduction to the core principles of marketing. We’ll look at brands and the people who buy them. What drives the consumer, and how to market to them. And we’ll take a wider view to see how marketing fits into the business environment. - The business modules on the course enable you to focus on the business issues that you’re interested in. You’ll begin to develop an understanding of just how complex organisations can be, and how individual people, groups and processes can affect a business’s overall performance. - Thanks to our network of contacts in the business world, we’ll give you opportunities to work on live projects. - In your third year we’ll give you the opportunity to take a placement year that could see you working in a business and gaining real world experience. At Huddersfield we always aim to look ahead – after all, we were the first to introduce marketing as an undergraduate degree. You’ll find our Business and Marketing course is equally forward-thinking. By focusing on the latest developments, we aim to give you a good start in your chosen profession. What subjects will you cover? You’ll explore subjects such as Business and Management Environment, Brands and Branding, The Customer Experience, Marketing Communications, International Business, Strategy as Practice and Marketing for Small Businesses.

  • Qualification
    Bachelor of Arts (with Honours) - BA (Hons)
  • Study mode
    Sandwich
  • Duration
    4 years
  • Start date
    2020-09-21
  • Location
    Main Site,HuddersfieldUnited Kingdom