Marketing is one of the core disciplines of business. Study business and marketing together and you’ll have a unique understanding of both areas that could prove invaluable in the private or public sector. The course begins with a focused introduction to the core principles of marketing. We’ll look at brands and the people who buy them. What drives the consumer, and how to market to them. And we’ll take a wider view to see how marketing fits into the business environment. The business modules on the course enable you to focus on the business issues that you’re interested in. You’ll begin to develop an understanding of just how complex organisations can be, and how individual people, groups and processes can affect a business’s overall performance. Thanks to our network of contacts in the business world, we’ll give you opportunities to work on live projects. Not to mention an optional placement year that could see you working in a marketing department. Employers are looking for graduates who have real-world experience, and we’ll give you the chance to build up your CV.