Without marketing, a business won’t have any customers. And without customers, a business can’t succeed. Marketing is essential to any industry, and we’ll give you the chance to learn how to plan and develop effective advertising and marketing campaigns. The world of advertising and communications is constantly changing. The rise of digital and social media means businesses now have a huge amount of promotional channels available to them. This means there are new challenges for brands trying to get their message across so organisations are hungry for talented professionals who know how to help them stand apart. The course gives you a solid marketing foundation along with specialist studies in advertising and interactive communications. You’ll also have the chance to study the development and expansion of media channels, and the challenges communications managers face today. All the way through your studies, we’ll be considering real examples and brands. We’ll also give you the chance to become involved in two competitions. Every year our marketing students can get involved in L’Oreal’s ‘Brandstorm’ and the Chartered Institute of Marketing (CIM)’s ‘The Pitch’ competition. Thanks to our network of contacts in the business world, we’ll also give you opportunities to work on live projects, not to mention an optional placement year that may see you working in a marketing company or an agency. Employers are looking for graduates who have real-world experience, and we’ll give you the chance to build up your CV. At Huddersfield, we were the first to introduce marketing into our undergraduate degrees. Our Advertising and Marketing Communications course is innovative too. We keep things up-to-the-minute, so you could have the opportunity to get a great head start in a marketing career.