This degree builds on the industry-recognised HNC/D programmes. All first year entrants will start on the HNC and the entry requirements are therefore for this programme. Successful completion will allow you to progress to the second year of the HND. Following achievement of the HND, you can progress to the third year of the degree. Applicants already holding a relevant HNC qualification can apply for direct entry to the second year. When completing your application make sure you choose year two. Applicants already holding a relevant HND qualification can apply for direct entry to year three, again where this is the case please make sure you choose year three when completing your application. The aim of the BA (Hons) in Interactive Media is to give you a professional grounding in the development of interactive and digital media products while allowing you the scope to specialise in a number of key areas and work with external clients on real industry projects. The term 'interactive media' defines a collection of disparate technologies which provide a user experience using digital platforms. These range from websites, mobile apps, software applications and even interactive installations. Digital content creation goes hand-in-hand with an understanding of interactive media and disciplines such as graphic design, animation, video and audio production, all form part of the subject area. The course will encourage your creativity and entrepreneurial qualities and also give you the solid theoretical and technical understanding you need to succeed. Graduates from this degree will: be equipped to think creatively; have a solid foundation of knowledge in a number of key technical areas; and have the confidence and ability to enter a workplace environment, become self-employed or form a start-up company.