Many large companies begin life as the brainchild of a single person with a great idea. An engineer or inventor will conceive a unique product and have the business skills to nurture the idea from concept to business. Recognising a niche in the market, they will use their design and engineering skills to realise a product. They will build the product, market and sell it, whilst creating a profit. This is a tried and tested route to success. The pioneering Design, Innovation and Entrepreneurship degree programme at the University of Greenwich offers you the opportunity to learn all of these important skills. The aims of the programme are: To provide you with the knowledge and skills relevant to a career as a professional engineer who can work effectively with current and future engineering product design, development and production/implementation methods To support you in understanding the innovative and pioneering approaches in this field and to be able to apply them to the solution of real-world problems to develop new products and technologies in a financially sustainable way To help you acquire the knowledge and skills required to perform a variety of professional roles within engineering, design and business, including management roles.