This degree will provide you with a strong foundation in essential marketing principles and the ability to analyse target audiences and implement integrated marketing communications campaigns. In addition, students from this programme will have the opportunity to gain exemptions from the Chartered Institute of Marketing Certificate in Professional Marketing on graduation, providing them with a valuable marketing industry qualification in addition to their degree. You will work on live briefs from a variety of organisations, including the Institute of Direct and Digital Marketing, in order to gain practical experience while you study. You may also choose to specialise in either digital marketing or advertising. Graduation from this programme can also lead to exemptions from certain Chartered Institute of Marketing, Market Research Society and Institute of Direct and Digital Marketing examinations, helping you to obtain professional recognition early in your career. What careers could I pursue? Graduates may find careers as advertising account executives organising advertising campaigns, social media managers engaging with social media channels, marketing executives promoting products and services, and copywriters communicating business messages. Many more opportunities exist in branding, market research and consultancy.