This degree enables students who have previously completed a foundation degree, an HND or two years of higher education in business or management to 'top up' to an honours degree. A specialism in marketing will open many doors for you in your career, as it is an integral activity for most organisations. The skills and techniques you learn while studying marketing can help you later on, if you decide to pursue a different business role. This degree will provide you with a solid grounding in analytical and strategic aspects of business, in addition to its particular focus on the marketing discipline. It will equip you with the skills to develop and manage businesses to achieve superior performance, taking into consideration emerging issues such as sustainability, financial crisis and technological innovation.