Graphic Design has a continuously expanding visual vocabulary. It sorts and differentiates, it informs and promotes. The process is purposeful and offers huge potential for a variety of creative endeavours. Balancing pre-determined project parameters alongside personal expression is the exciting mix of this subject as is the interchange of traditional and contemporary technologies. Graphic design must challenge the status quo, cross boundaries, think backwards from the future and develop powerful and novel solutions. Designers should be observant and culturally, ethically and historically aware to show openness, understanding and receptivity. At Edinburgh College of Art (ECA) we encourage bold, lateral thinking and understanding of process, technique and business, to produce innovative, emotive, enduring and aesthetic design through intense, sustained involvement with the design process. Integrated with the practical studio work, Design & Screen Cultures courses provide a contextual and theoretical understanding of the holistic nature of contemporary design. We aim to develop cross-disciplinary methods and approaches to people and culture that equip you to design excellence into people's lives. This is about both designing artefacts and understanding the world around us. Our design vision and ideas lie within a global framework of design and how people wish to live their lives. We encourage you to articulate innovative and sustainable creative visions and identities. We educate problem-solvers and opportunity-seekers. Our graduates will become designers, thinkers and makers who will positively shape the world.