Graphic Design has a continuously expanding visual vocabulary. It sorts and differentiates, it informs and promotes. The process is purposeful and offers huge potential for a variety of creative endeavours. Balancing pre-determined project parameters alongside personal expression is the exciting mix of this subject as is the interchange of traditional and contemporary technologies. Graphic design must challenge the status quo, cross boundaries, think backwards from the future and develop powerful and novel solutions. Designers should be observant and culturally and historically aware to show openness, understanding and receptivity. At ECA we encourage bold, lateral thinking and understanding of process, technique and business, to produce innovative, emotive, enduring and aesthetic design through intense, sustained involvement with the design process. We produce exciting, award-winning graduates who are ready for industry and who have the confidence to establish themselves as independent designers, creatives or makers. Our design programmes are regularly ranked among the best in the UK. Our staff are highly respected designers and researchers, considered leaders in their field. You'll work on live industry projects and draw on the expertise of visiting practitioners to prepare for professional practice.