Prepare for a career in marketing and branding and gain an understanding of these specialist areas in a broader management context. You will study marketing functions in a wide range of industries and graduate ready to work in marketing, advertising, market research or brand management. You will explore marketing as a core management discipline, looking at the principles of marketing and marketing strategy. You will develop specialist skills in areas such as marketing communications and market research. You will learn how building brands and understanding market behaviour can determine success. As you become familiar with marketing concepts and terms, you will examine the theories and techniques of leading organisations. You will look at how firms use promotional campaigns in a complex media-driven environment. In your final year, specialist modules cover topics including Market Research, Consumer Behaviour and Strategic Management. This will open the door to a range of marketing careers in business, or with specialist marketing agencies.