University College Birmingham

Summer Row, Birmingham, West Midlands, B3 1JB, United Kingdom

Marketing Management

- **Course snapshot** Our Marketing Management degree, accredited by the University of Birmingham, will give you the business and marketing theory as well as the practical experience required to succeed in this demanding field. - **Who’s the course for?** This course is ideal if you are seeking a thorough grounding in marketing principles, creativity and innovation, and the business skills sought by employers. If you are interested in learning first-hand from academics and businesspeople about the ever-changing world of marketing, then this is the course for you. - **Why should I study the course?** Using UCB’s range of industry contacts, this course features promotional and PR work, with market research and market planning briefs conducted with local organisations to allow you to apply theory to practice. Live projects and case studies are a key feature of the degree, allowing you to become accustomed to professional conduct and procedures, and providing you with opportunities to demonstrate your marketing knowledge and skills in a commercial setting. - **Great. Tell me some more** After completing the first year of the Marketing Management course, you will be given the opportunity to take a 48-week optional placement. If you choose to do so, you will be supported by our dedicated hired@UCB team who organise presentations and meetings with employers to help you identify the kind of placement you want, either in the UK or overseas. There are extensive opportunities to customise your studies through a range of specialist optional modules, gain valuable work experience in events and marketing, take part in an industry-based competition, and gain an industry recognised marketing qualification from the Chartered Institute of Marketing (CIM). As an undergraduate, you will have access to UCB’s £26 million study centre at McIntyre House in the historic Jewellery Quarter. - **What skills will I gain?** We will equip you with the industry knowledge and skills you need to start your career in marketing, or build on previous marketing experience. The course will allow you to develop and demonstrate technical, creative, supervisory and managerial skills in preparation for a career in marketing management. There are lots of opportunities to put marketing theory into practice to ensure you develop your business skills. You will be learning from experienced lecturers and industry professionals through a mix of lectures, seminars, workshops and guest lectures. You will also earn how to evaluate the success of marketing activities through a range of innovative assessments, including e-debates, academic posters, action plans and digital diaries. - **What about the future?** Previous graduates have gone on to pursue careers in event promotions, sales management and market research. Many go on to launch their own businesses. The degree will enable you to pursue careers in: - Communications and marketing - Advertising and media - Brand management - Public relations - Strategic marketing There is also the option of progressing to the BA (Hons) degree on successful completion of the foundation course.

  • Qualification
    Foundation Degree in Arts/FdA
  • Study mode
    Full-time
  • Duration
    2 years
  • Start date
    2018-09-01
  • Location
    Main Site,Birmingham
  • Fees & Finances
  • Channel Islands Year 1 £9,250
  • EU Year 1 £9,250
  • England Year 1 £9,250
  • Northern Ireland Year 1 £9,250
  • Scotland Year 1 £9,250
  • Wales Year 1 £9,250
  • International Year 1 £9,900
  • Qualification
    Foundation Degree in Arts/FdA
  • Study mode
    Full-time
  • Duration
    2 years
  • Start date
    2019-01-21
  • Location
    Main Site,Birmingham
  • Fees & Finances
  • Channel Islands Year 1 £9,250
  • EU Year 1 £9,250
  • England Year 1 £9,250
  • Northern Ireland Year 1 £9,250
  • Scotland Year 1 £9,250
  • Wales Year 1 £9,250
  • International Year 1 £9,900
  • Qualification
    Foundation Degree in Arts/FdA
  • Study mode
    Full-time
  • Duration
    2 years
  • Start date
    2018-01-15
  • Location
    Main Site,Birmingham
  • Fees & Finances
  • Channel Islands Year 1 £9,250
  • EU Year 1 £9,250
  • England Year 1 £9,250
  • Northern Ireland Year 1 £9,250
  • Scotland Year 1 £9,250
  • Wales Year 1 £9,250
  • International Year 1 £9,900
  • Qualification
    Foundation Degree in Arts/FdA
  • Study mode
    Full-time
  • Duration
    2 years
  • Start date
    2019-09-01
  • Location
    Main Site,Birmingham
  • Fees & Finances
  • Channel Islands Year 1 £9,250
  • EU Year 1 £9,250
  • England Year 1 £9,250
  • Northern Ireland Year 1 £9,250
  • Scotland Year 1 £9,250
  • Wales Year 1 £9,250
  • International Year 1 £9,900