Course snapshot This course, accredited by the University of Birmingham, will equip you with the business management skills and attributes required by employers in the dynamic tourism sector. Who’s the course for? The course is a perfect fit for students who are fascinated by the tourism industry and the exciting career opportunities it offers. You will learn to analyse tourism trends and devise innovative and creative strategies to compete successfully in the marketplace. Why should I study the course? You will get the opportunity to specialise by choosing from our large portfolio of industry-related modules. Whether you are interested in operations management in the airline industry, international marketing, events management or nature tourism, you will find a field or a sector of the tourism industry which is in line with your career aspirations. Great. Tell me some more You will examine the broad environment in which tourism operates, focusing on the significant value and scale of global tourism activity and the wide range of organisations within the industry. In association with our industry networks, you will work on live projects with an emphasis on problem-solving and decision-making skills. UCB hosts tourism and travel events as part of student enrichment and to promote industry awareness. We are proud to be an Institute of Travel & Tourism (ITT) Centre of Excellence. As an undergraduate, you will have access to UCB’s £26 million study centre at McIntyre House in the historic Jewellery Quarter. What skills will I gain? You will get the chance to work on your own research project, which creates an opportunity to critically analyse a particular area or field of the international tourism industry that interests you. There is an optional placement year during this course, which will provide you with valuable work experience and the opportunity to build industry contacts. As part of your assessment, you will participate in visits both within the UK and overseas. The costs for the essential elements of these visits will be included within the tuition fees. The projects you will undertake overseas will give you a unique insight into how major international destinations develop their tourism industries. Previous destinations have included Krakow, Prague, Budapest, Barcelona, Seville, Berlin, Amsterdam, The Gambia, Cyprus, Toronto, Boston, Washington and New York. What about the future? You will be able to move into a wide variety of areas within the international tourism industry. Graduates have also gone on to work in corporate travel, for events companies, or in the wider travel industry in travel journalism and media. Career options include: • Tour operations • Destination management organisations • Tourism marketing • Aviation sector airlines • Events management There is also the opportunity of progressing to postgraduate study.