This course will give you all the technical and industry skills you will need to design and develop products from conception through to development, testing and launch. We offer Product Design degrees through three distinct pathways: Product Design BA, Product Design BSc, and Product Design & Innovation BEng. Which pathway you choose depends upon your interests, the subjects you have previously studied and what you want to do with your degree when you graduate. The Product Design BA is a course for those who wish to major in the artistic aspects of Product Design, with an emphasis on form, aesthetics and identity. With the artistic side brought to the fore, there are fewer mathematics and science based modules. Product Design is an applied subject and our course is based around applied workshop learning; seminars with demonstrations; practical and lab work. We don’t do lectures! Each academic year of the BA Product Design degree centres on a two-semester long design-practice modules. Design-practice challenges start with a design brief, to which you must apply the Conceive-Design-Implement-Operate (CDIO) cycle.