This course explores a range of marketing principles and contemporary issues to get to the heart of what marketing is, how it works, how to build successful strategies and deploy effective campaigns. Based on a campus that’s a stone’s throw from the beach and surrounded by a diverse range of environments, businesses, brands and luxury brands, there really isn’t a better place to study Marketing. Students are encouraged to enhance their learning by taking a one year professional placement or opt for a 10 week internship in their final year of study. The BA (Hons) in Marketing reflects changes in the business environment and changing student needs. Starting with an underpinning of the marketing mix in the first year, with assessment based on real life marketing problems, students continue their studies with modules investigating the psychology of consumer behaviour and the contemporary world of branding, before analysing the components of digital marketing strategies and choosing whether to specialise in areas of sports, luxury or not-for-profit marketing. To complement your marketing learning you’ll also have the opportunity to undertake studies in key business areas such as human resources, accounts, law, research skills and business decision making. In your final year, The final year modules in global marketing and integrated marketing communications are studied alongside your management report, prior to undertaking a marketing internship for 10 weeks or 2 optional taught modules.