This course explores a range of marketing principles and contemporary issues to get to the heart of what marketing is, how it works, how to build successful strategies and deploy effective campaigns. The BA (Hons) in Marketing and Finance reflects changes in the business environment and changing student needs. Starting with an underpinning of the marketing mix in the first year, with assessment based on real life marketing problems, students continue their studies with modules investigating the psychology of consumer behaviour and the contemporary world of branding, before analysing the components of digital marketing strategies and choosing whether to specialise in areas of sports, luxury or not-for-profit marketing. To complement your marketing learning you’ll also have the opportunity to add finance modules to your course content. The final year modules in global marketing and integrated marketing communications are studied alongside your management report, prior to undertaking a marketing internship for 10 weeks or 2 optional taught modules.