University of Chichester

College Lane, Chichester, West Sussex, PO19 6PE, United Kingdom

Marketing

If you want to start your Marketing career solving real problems for real clients, whilst being taught by award winning lecturers who are enthusiastic about their subjects, then this is for you. You will develop your employability and enhance your CV from the start, with a focus on the skills that employers want within this dynamic industry. Modules in digital, luxury and global marketing, alongside the option to combine Marketing as a joint degree with Business, Human Resource Management, International English Studies, Tourism and Events, will allow you to tailor your degree to your future career. You can opt for a full year’s internship, or get that experience in your final year in a 10-week placement. If exams are your nightmare, we have that covered. We can’t get rid of them, but at most they make up 15% of the total assessment for the degree, depending on which route you wish to take. The degree is accredited by the Chartered Institute of Marketing (CIM), providing exemptions against Level 4 and Level 6 professional marketing qualifications. **Why study this course** The BA (Hons) in Marketing is regularly updated with new and exciting content, to reflect the needs of employers. The degree equips students for graduate employment in a range of marketing disciplines such as Advertising, Public Relations, Customer Management, International Marketing and Digital Marketing. Starting with a basic underpinning of the marketing mix in the first year, students continue their studies with modules investigating the psychology of consumer behaviour and the contemporary world of branding, before analysing the components of digital marketing strategies and luxury brands, alongside modules in global marketing, strategic marketing and agency life. This subject can also be combined with other subjects to create a joint degree. Students are encouraged to take a placement in the third year of their studies and have the opportunity to undertake a 10 week placement as part of their final year studies. **Where this can take you** This course is for those who want to pursue careers across a range of roles within the marketing industry, including those who want to establish their own business. The emphasis on client projects will prepare you for agency opportunities, as well as in house roles in business to business, business to consumer, not for profit and the commercial environment. Options in subjects around the internet of things and creative disciplines, delivered in state of the art studios, will equip you for life in the fast lane, after graduation. **Leaving Destinations** Many of our students graduate into the company in which they undertook their placement. Others have started their own businesses, or pursued post graduate studies in specialist areas, such as cosmetic branding, international marketing and luxury marketing. Employers include digital agencies, charities, local government, sports and luxury brands, as well as multinational organisations. Placement and graduate destinations include Brandwatch, Nuffield Health, HP, Bentley, Oracle, TUI, RSPCA.,

  • Qualification
    Bachelor of Arts (Hons)/BA (Hons)
  • Study mode
    Full-time
  • Duration
    3 years
  • Start date
    2019-09-01
  • Location
    Bognor Regis Campus,Bognor Regis
  • Fees & Finances
  • Channel Islands Year 1 £9,250
  • EU Year 1 £9,250
  • England Year 1 £9,250
  • Northern Ireland Year 1 £9,250
  • Scotland Year 1 £9,250
  • Wales Year 1 £9,250
  • International Year 1 £12,600
  • Qualification
    Bachelor of Arts (Hons)/BA (Hons)
  • Study mode
    Sandwich including industrial placement
  • Duration
    4 years
  • Start date
    2019-09-01
  • Location
    Bognor Regis Campus,Bognor Regis
  • Fees & Finances
  • Channel Islands Year 1 £9,250
  • EU Year 1 £9,250
  • England Year 1 £9,250
  • Northern Ireland Year 1 £9,250
  • Scotland Year 1 £9,250
  • Wales Year 1 £9,250
  • International Year 1 £12,600
  • Qualification
    Bachelor of Arts (Hons)/BA (Hons)
  • Study mode
    Full-time
  • Duration
    3 years
  • Start date
    2018-09-01
  • Location
    Bognor Regis Campus,Bognor Regis
  • Fees & Finances
  • Channel Islands Year 1 £9,250
  • EU Year 1 £9,250
  • England Year 1 £9,250
  • Northern Ireland Year 1 £9,250
  • Scotland Year 1 £9,250
  • Wales Year 1 £9,250
  • International Year 1 £12,600
  • Qualification
    Bachelor of Arts (Hons)/BA (Hons)
  • Study mode
    Sandwich including industrial placement
  • Duration
    4 years
  • Start date
    2018-09-01
  • Location
    Bognor Regis Campus,Bognor Regis
  • Fees & Finances
  • Channel Islands Year 1 £9,250
  • EU Year 1 £9,250
  • England Year 1 £9,250
  • Northern Ireland Year 1 £9,250
  • Scotland Year 1 £9,250
  • Wales Year 1 £9,250
  • International Year 1 £12,600