Teaching takes place at the Warrington Campus. Digital photography is one of the most dynamic mediums within the creative industries; it has become one of the dominant forces in shaping and defining contemporary society. Demand for the visual is at an optimum and never before has so much power been given to the still or moving digital image within our culture. Our unique undergraduate course focuses specifically on the use of digital technologies within the photographic industry. This Advertising course combines practical projects, with a critical examination of the impact of advertising messages. Working from a solid foundation of the theories and strategies behind successful advertising and branding campaigns, this course aims to develop and extend your ability to devise appropriate brand narratives and to produce powerful, persuasive messages and creative materials.