This course combines practical projects, with a critical examination of the impact of advertising messages. Working from a solid foundation of the theories and strategies behind successful advertising and branding campaigns, this course aims to develop and extend your ability to devise appropriate brand narratives and to produce powerful, persuasive messages and creative materials. This course delivers the essential elements of business and management in a Combined Honours award, thereby allowing you to select a complementary area of study interest. Studying Business Management alongside another area will enhance your managerial knowledge and prepare you for progression to a management position in your chosen field. Foundation Year courses have been designed for students who do not have the necessary academic qualifications needed to enter directly into the first year of a degree but who have the ability and commitment to do so.