During your Foundation Entry Year you will study alongside peers from related courses, whilst you gain a broad introduction to the basics of business, alongside improving key skills needed for success at university, including numeracy, writing and IT skills. Your existing skills will be built on by providing subject specific skills, whilst introducing you to subjects taught within the Schools of Management and Business, in order that you may more easily choose your preferred course, following successful completion of the Foundation Year. You’ll study key business themes and develop the knowledge and skills required for a successful business career or for further study. We’ll provide a framework for you to develop an understanding of businesses, their processes, and the changing environment in which they operate. You’ll also prepare for and develop a business career while enhancing your lifelong learning skills and personal development. BA (Hons) Advertising and Marketing Communications offers students the knowledge and skills to gain a position in a dynamic and creative sector. Our Advertising and Marketing Communications course focuses firmly on developing expertise needed to anticipate, analyse, plan, and control effective communications, in ways that make profitable sense for client organisations. Accredited by the Chartered Insitute of Marketing and the Institute of Direct and Digital Marketing our Advertising and Marketing Communications degree was designed in consultation with the industry to ensure that graduates are equipped with the required skills set. Studying Advertising and Marketing Communications at UCLan has a strong practical element and our course gives students the knowledge and skills to gain a position in a dynamic and creative sector.