The aims of this stimulating combination degree programme are broadly two-fold. To equip students with the knowledge, tools and skills of modern marketing. This includes the development of an in-depth understanding of the constantly changing global environment in which marketing actions and decisions have to be taken as well as maintaining a constant customer and competitor focus. To introduce students to the technology, styles and issues of the contemporary media and advertising worlds, as well as developing a thorough conceptual understanding of media practice and law. The programme is likely to appeal to those who are wishing to pursue a career in marketing, advertising or public relations.