The innovators of the 21st century will bring together arts, science, engineering, humanities and enterprise to deliver innovative products, services and ways of living. They will be team players with a breadth of skills and qualities that enable them to work across specialisms and cultures. This course combines in-depth subject specialism in management with interdisciplinary breadth, creative teamwork and entrepreneurial skills. Alongside your management studies, you will apply your subject knowledge by translating ideas into plans for digital and creative enterprises, both social and commercial. This course will equip you to use the critical, theoretical and practical skills central to management, along with key, related subjects such as finance, economics, social theory and statistics, allowing you to develop knowledge and skills across a range of areas. You will come together with students from other innovation disciplines, such as computer science and geography, to learn and apply design and systems thinking to digital and creative ideas. You will work in transdisciplinary teams to put these ideas into practice, ultimately creating new ventures together.