Marketing with Events Management - University of Bedfordshire

The BSc Marketing with Events Management course aims to enable you to develop the necessary skills for, and knowledge, practice and understanding of, the events industry. You will become a self-directed, self-regulated reflexive learner, using an awareness of opportunities for careers or further study in the event industry. With a good grounding in business and marketing the course offers students an industry focus in event management with good employment opportunities across a range of roles in both marketing and events e.g. Strategic Event Designer, Trade Show Manager, Events Marketing Communication Managers, Social Media Event Managers, Sporting Events Manager. This inter-disciplinary course combines key subject areas of business, marketing and event management in a practice-oriented way that allows you to develop a deep theoretical understanding and practical knowledge of events management. • Benefit from a course that opens up career opportunities as an Event Manager, Festival Organiser/Co-ordinator, Exhibitioner Organiser, Events Marketing Communications Manager or Conference and Events Manager, and offers access to a wide choice of further study. • Learn essential skills for careers in the events industry, in a department with close links to local cultural, sporting and business organisations. • Study areas including: event planning and operations; risk and crisis management for events, events and destination marketing, event planning in practice; and marketing communications through a combination of classroom-based learning and fieldwork activities. • Gain additional insights through field trips to organisations like Luton Town Football Club, Twickenham and Woburn Abbey, and working on annual events hosted by your Department. • Explore the relevant theory and research areas and learn how to apply them through practice, working on real-life briefs and case studies.