As businesses increasingly trade on an international basis and are often started up with a global intention, the importance of world trade continues to grow. This innovative and interdisciplinary course will help you to work across borders by gaining the skills and knowledge required in key business disciplines particularly marketing with a global business perspective. This course will enable you to: • Understand an international business context and apply interdisciplinary strategic and operational skills including marketing. • Apply your understanding and empathy for culture and context to work collaboratively with others from different cultures, backgrounds and subject specialisms. • Be enterprising, using your initiative and knowledge of resources to develop and implement ideas and practices that can make a difference to international business and marketing culture and practice and displaying your qualities of enquiry, reflection, imagination, creative thinking and innovation.