Prepare for a successful career in the growing and dynamic public relations industry. Discover how brands communicate ideas, products and services to diverse audiences, and how reputations are formed and maintained in a digital environment. You will explore public relations as a force in the 21st century and its relationship to marketing and advertising. This course is taught at London College of Communication, at Elephant & Castle, part of University of the Arts London. **What can you expect?** • BA (Hons) Public Relations focuses exclusively on public relations and provides you with a comprehensive understanding of how it fits within the wider communications mix. • You’ll learn about the essential management of reputation which is at the heart of all successful organisations and how to develop an awareness of the media and communication channels available to you in delivering public relations campaigns. • Furthermore, you will be taught how to make the most of your creative ideas in support of organisational goals. • You will gain the skills required for communicating and promoting concepts, products and services to a wide range of audiences. Alongside this, you'll develop the knowledge of social and political affairs required to assist your creative response to the news agenda and more. • Practice in these areas is solidly underpinned by teaching across social, media and cultural theory so that you’ll be able to engage and contribute to the current debates and issues affecting the industry, as well as its many overlapping disciplines: sponsorship, marketing and advertising in the new digital environment. • Public relations is taught at London College of Communication both as a key function within strategic business management processes and as a driving force in society. Housed within the Media School, the course draws on the College’s unique heritage to offer a broad perspective that is inclusive of business and culture. Students leave prepared to deliver real 'added value' to their chosen organisation’s reputation. • The course is part of the Media School and offers a broad perspective of business and culture. Students will leave prepared and ready to add value to their chosen organisation’s reputation. **About London College of Communication (LCC)** The LCC experience is all about learning by doing. As an LCC student, you’ll get your hands dirty and develop your skills in outstanding technical spaces. Our facilities are at an industry standard and include photographic and television studios, darkrooms, 3D workshop, prototyping lab, gallery spaces, printing studios, and newsrooms. Our courses are industry focused and you’ll be taught by an inspiring community of experienced academics, technical experts, and leading specialist practitioners within our Design School, Media School and Screen School. We offer a range of undergraduate and postgraduate courses in subjects such as journalism, advertising, Public Relations and publishing, photography, film, television and sound, graphic communication, illustration and visual communication, animation, games, design management, branded spaces and interactive and information design.