The modular approach to studying business at the Magee campus provides students with extensive choice. Business Studies may be taken as a single honours or in conjunction with a specialist subject from the business area. Students may choose from Accounting, Human Resource Management or Marketing. The flexible structure of this programme affords students the opportunity of choosing a pathway to suit their own personal interests and career aspirations. The programme equips graduates for a management career in industry, commerce or the public sector. It also provides the entrepreneurial and innovation skills necessary for the creation of new business ventures and to stimulate the competitive impetus for managing and developing existing businesses. The specialism subjects help develop supporting expertise of particular interest to the student.