The modular approach to studying business at the Magee campus provides students with extensive choice. In this case Business Studies may be taken as a Major subject with Advertising as the Minor subject. The flexible structure of this programme affords students the opportunity of choosing a pathway to suit their own personal interests and career aspirations. Graduates will have generic skills in particular management functions, for example accounting, marketing and human resource management. The Advertising minor is particularly suited for graduates wishing to go on to develop a career in Business where advertising is a component. The programme equips graduates for a management career in industry, commerce or the public sector. It also provides the entrepreneurial and innovation skills necessary for the creation of new business ventures and to stimulate the competitive impetus for managing and developing existing businesses. Advertising as a minor subject helps develop supporting expertise of particular interest to the student.