Studying Advertising at the Magee campus provides students with extensive choice. In this case Advertising may be taken as a Major subject and Human Resource Management as the Minor subject. The flexible structure of this programme affords students the opportunity of choosing a pathway to suit their own personal interests and career aspirations. Graduates will have generic skills in particular management functions and specific skills in advertising and HRM. The Advertising with HRM combination is particularly suited for graduates wishing to go on to develop a career in business where these named disciplines are desirable. The programme equips graduates for a management career in industry, commerce or the public sector. It also provides the entrepreneurial and innovation skills necessary for the creation of new business ventures and to stimulate the competitive impetus for managing and developing existing businesses. The Advertising with HRM subjects help to develop supporting expertise of particular interest to the student. The discipline of Advertising offers interesting, distinct and exciting career opportunities for those who choose to study it. The advertising industry is a highly competitive and dynamic environment which is constantly reinventing itself. Consequently, graduates need to be equipped with the skills and knowledge that employers are seeking.