Studying Advertising at the Magee campus provides students with extensive choice. In this case Advertising may be taken as a Major subject with Drama as the Minor subject. The flexible structure of this programme affords students the opportunity of choosing a pathway to suit their own personal interests and career aspirations. Graduates will have generic skills in particular management functions and specific skills in advertising and drama. The Advertising with Drama combination is particularly suited for graduates wishing to go on to develop a career in the Arts where these named disciplines are desirable. The programme equips graduates for a management career in the arts, industry, commerce or the public sector. It also provides the entrepreneurial and innovation skills necessary for the creation of new business ventures and to stimulate the competitive impetus for managing and developing existing businesses. The Advertising with Drama subjects help develop supporting expertise of particular interest to the student. The Minor Subject Strand in Drama provides opportunities for students to engage critically with key concepts and theories and key texts, practices and methodologies of theatre practice and performance.