The course is delivered by experienced tutors who are currently working as creative directors and agency practitioners. Industry placements and agency visits will add to your development. You’ll learn about advertising campaigns, strategy and planning, idea generation, integrated communications, art direction and copywriting. You’ll learn about the key concepts and practices that underpin successful advertising and brand communications. You’ll experiment with ideas, creative thinking, and communication and explore these areas through creative solutions. We encourage you to explore visual communication and theoretical issues raised by the relationship between advertising, brands, marketing and issues of sustainability. You’ll learn to integrate strategy, planning and creative practice. And you’ll develop your industry links, networks and placement opportunities. You’ll also have the opportunity to personalise your portfolio. You’ll look at creative ideas, research and multi-disciplinary solutions to a creative brief. You’ll also investigate the strategic importance of ‘future proofing’.