Staffordshire University

801–1000 th
World University Rankings 2019
101-125 th
European Teaching Rankings 2018
College Road, Stoke on Trent, Staffordshire, ST4 2DE, United Kingdom

Digital Marketing Management

This award combines key elements of undergraduate and postgraduate study in digital marketing management. Undergraduate study incudes; digital identity, finance & HR for marketers entrepreneurial marketing, understanding the digital consumer, e-customer relationship management, cross cultural marketing, mobile marketing and strategic digital marketing planning. Postgraduate study includes scanning the digital environment, strategic marketing communications & media management, digital consumer behaviour & experience and global strategic digital marketing management. Study is completed with either a Work Based Digital Marketing Project or a Masters Dissertation.

  • Qualification
    Master of Science/MSci
  • Study mode
    Full-time
  • Duration
    4 years
  • Start date
    2019-09-01
  • Location
    Staffordshire University (Stoke Campus),Stoke-on-Trent
  • Qualification
    Master of Science/MSci
  • Study mode
    Full-time
  • Duration
    4 years
  • Start date
    2018-09-01
  • Location
    Staffordshire University (Stoke Campus),Stoke-on-Trent
  • Fees & Finances
  • EU Year 1 £9,250
  • England Year 1 £9,250
  • Northern Ireland Year 1 £9,250
  • Scotland Year 1 £9,250
  • Wales Year 1 £9,250
  • International Year 1 £10,900