United Kingdom

Staffordshire University

College Road, Stoke on Trent, Trent Staffordshire, ST4 2DE, United Kingdom

Staffordshire University

Digital Marketing Management

According to the Digital Marketing Institute, it's estimated that by 2020 there will be 150,000 jobs in digital marketing. So if you’re looking for a career where demand exceeds supply, and your skills can command an excellent salary, take a look at our course. Our course is based on sound marketing management principles, combined with cutting-edge techniques, to prepare you for this fast-paced world. We recognise that keeping pace with industry is key to your success. For that reason, we also offer a full suite of Google exams from The Digital Garage. These cover 23 topics, such as AdWords, search engine optimisation, pay-per-click and social media advertising. This course really will get you ready to hit the ground running. During the course, you’ll develop your knowledge of web analytics, mobile technologies, social media and contentcreation. We will teach you how to analyse the effectiveness of different platforms whichwill give you an insight into how data can be used in successful marketing strategies.We will also explore the powerful tool of consumer insight, and how you can use consumer behaviour to give your campaignsmaximum impact. In your final year, you’ll have the opportunity to gain valuable experience by working with a business to develop and implement a digital marketing campaign. This will provide an excellent way to build your CV.

  • Qualification
    Bachelor of Science (with Honours) - BSc (Hons)
  • Study mode
  • Duration
    3 years
  • Start date
  • Location
    Staffordshire University (Stoke Campus),Stoke-on-Trent
  • Fees & Finances
  • EU Year 1 £9,250
  • England Year 1 £9,250
  • Northern Ireland Year 1 £9,250
  • Scotland Year 1 £9,250
  • Wales Year 1 £9,250
  • International Year 1 £10,900