This course will prepare you for a wide range of careers in marketing and business. It’s ideal if you’re interested in marketing but want to retain a general management focus. It also acts as a strong basis for further professional study with the Chartered Institute of Marketing (CIM). Marketing is at the heart of any successful business, providing the link between the customer and strategic decision makers. Our course is designed to deliver an in-depth understanding of marketing in an international business setting, enabling you to effectively manage the differing needs of a diverse range of organisations. Our academics have experience in marketing and management within major organisations. They’ve held positions of seniority in a range of disciplines – from marketing and human resource management, to finance and operations. Many are members of the Chartered Institute of Marketing and the Institute of Direct and Digital Marketing.