This ambitious degree - designed in consultation with leading figures in the marketing and communications industries - aims to give you the most up-to-date and effective insight into the world of media relations, the business of marketing and its application in the modern workplace. The phenomenal growth of the communications and marketing industries presents a huge opportunity for graduates, equipped with the correct skills and knowledge, to make an impact in a wide variety of industries and professions. On this course you will learn about the theory of communications and the most effective techniques to put across your message. You will learn about consumer behaviour, branding, customer relationships and digital communications. You will also learn to think analytically, strategically and creatively through a series of exciting practical projects designed by industry professionals. This course looks to help you acquire the most relevant knowledge and skills, learn how to use them effectively and put them into practice in the real world, opening up exciting career opportunities.