Do you have an eye for style? Want to use your love of fashion to research and forecast new trends for fashion and lifestyle brands? This unique and dynamic degree – the only one of its kind in the UK – will help you build your professional network, gaining the skills and know-how required to begin an exciting career in the multi-billion pound global trend forecasting arena. Trend forecasting is becoming increasingly important for the creative industries and the sector has seen a massive growth in companies offering businesses a way to create a picture of the future. Collating social, cultural and consumer behaviour research allows forecasters to create a foundation for predicting future shifts in taste. Monitoring how and why trends grow from early adopter to mass appeal status requires graduates with a deep understanding of society and culture alongside excellent research skills and creative communication. Southampton Solent’s BA (Hons) Trend Forecasting offers intuitive and forward thinking students the chance to hone and shape their own ideas and creativity alongside a solid understanding of today’s society and culture, creating links between the everyday and the obscure to arouse desire for a new concept, product or style. Students will gain strategic insights into what it takes to set the trends and shape the future of products, services and communications campaigns within the creative industries. To aid this, the course explores consumer behaviour, the anatomy of trends and the alchemy of innovation to create confident graduate practitioners in high demand by a range of brands, retailers and creative agencies. To complement their studies and aid employability, students are expected to complete 100 hours’ work experience to help develop a dynamic portfolio, a global awareness of their skills and how to use them to best effect, as well as a working knowledge of the industry.