United Kingdom

Southampton Solent University

East Park Terrace, Southampton, Hampshire, SO14 0YN, United Kingdom

Southampton Solent University

Marketing with Advertising Management with Foundation Year in Journalism, Advertising and Marketing

Hoping to pursue a degree in advertising, journalism, marketing or PR? Do you not yet have the necessary qualifications to study at degree level? This innovative foundation year will support you to learn new skills, gain academic confidence and develop your creativity in advance of a full honours degree at Southampton Solent University. During the foundation programme, students are encouraged to explore a range of different creative disciplines before specialising in one specific area. This practical programme begins with the opportunity to work on a media-based project as part of a small team. This project helps students to see how different content elements come together to make a final outcome. By working in teams, students also develop interpersonal and project management skills. The course is delivered in a supportive environment, learning a range of academic and study management skills. These skills include independent learning, time management, academic research and critical thinking. Students are also introduced to the business of the creative industries and get a taste of the employment opportunities that are available. Learning is hands-on with an emphasis on employability skills and real situations that students might experience in the workplace. Students will also develop new practical skills to support their chosen degree. These skills include photography, film, editing, audio production, website development, digital design, media and broadcasting. Study skills seminars and tutorials teach students advanced research techniques, how to write creative and compelling text, and how to think critically. Workshops introduce students to media production, photography, script writing, communications, IT skills, investigative journalism and creative writing. During the last part of the year students will work on a final project which is directly related to the honours degree they have chosen. Successful completion of the Journalism, Advertising and Marketing foundation year will provide a pathway to the Marketing with Advertising Management degree. Developed in collaboration with industry professionals, this marketing with advertising management programme focuses on practical skills and hands-on experience of common industry scenarios. Assisted by the course team, students are encouraged to seek work experience and live brief opportunities throughout the curriculum. Past students have benefitted greatly from these live client briefs and commissioned projects, experiencing what it is like to work to a client’s requirements while still utilising their knowledge of creative and professional best practise. Businesses that have previously been involved with the course include FitSkool, GoPhysio and Dorset Goodness. As well as developing an advertising specific skillset, students will also learn essential business and marketing skills. These transferable skills are sought after in a range of industries, ensuring that students are able to pursue a variety of opportunities after graduation. Students are also given the opportunity to pursue professional qualifications. These include CIM, PRINCE2, Google Analytics and CAM Foundation awards. These industry-focused qualifications are well respected by employers, and Southampton Solent University is the only university in the South East to offer this level of professional qualification alongside a marketing degree.

  • Qualification
    Bachelor of Arts (with Honours) - BA (Hons)
  • Study mode
    Full-time
  • Duration
    4 years
  • Start date
    2018-09-01
  • Location
    Main Site,Southampton
  • Fees & Finances
  • England Year 1 £9,250
  • Scotland Year 1 £9,250
  • Wales Year 1 £9,250
  • Northern Ireland Year 1 £9,250
  • EU Year 1 £9,250
  • International Year 1 £10,000