Fashion is as much about words, pictures and stories as it is about garments, products and accessories. The fashion communications industry is looking for dynamic, multi-skilled practitioners who can write, film and shoot whilst having a keen eye on the commercial output of their content and how to maximise engagement. On this course, students will learn how to identify trends and analyse markets, how to write, shoot and design for the fashion communications industry, as well as how to engage audiences and translate a passion for fashion and lifestyle content to a global multimedia stage. Students are also encouraged to work collaboratively with peers and industry experts to develop team-working skills and build an invaluable network for future careers. To complement their studies and to aid employability, students are expected to complete 100 hours’ work experience to help develop a dynamic portfolio, a global awareness of their skills and how to use them to best effect, and a working knowledge of the industry.