This course encourages you to think differently about sport. It introduces you to contemporary issues such as violence, inequality, obesity and mental health and asks questions about the role of sport in addressing these. If you are passionate about sport, believe it has the power to have a positive impact on society and want to be involved in delivering that, this is the course is for you. Throughout your studies, you are provided with a range of critical insights, creative thinking skills and reflective competences that help you develop your own ways of working. As a result, you become an independent thinker who is able to thrive in a rapidly changing sport industry. You gain a broad understanding of sport in society and then choose to specialise in areas that reflect your career aims and interests. Key areas include • the politics of sport • sociology applied to sport, culture and society • sport and community development • sport media • sport and social theory. **Placements and work experience** You enhance your career prospects in the sports industry by completing a six week work placement in year two. This gives you the chance to gain experience in the area of sport you are most interested in. Previous students have secured placements as • equality audit officer at Sheffield United FC • Press Association journalist • cricket coach in South Africa • project officer for Football Unites, Racism Divides • community coach at Sheffield United FC, Sheffield Wednesday FC and Wigan Athletic FC • disability sports officer for West Yorkshire Sport. If you are doing your work placement in another European country there may be funding available through the Erasmus programme. In your final year you specialise through a choice of option modules. You then combine your learning and knowledge to develop a research project. Past projects include evaluations of community sports development projects and cricket coaching schemes, explorations of changing fan cultures in football and investigations into the media representation of minority athletes. **Expertise** You benefit from a course with connections to sports media and other sport-related industries. You are taught by lecturers active in sport industry research at our leading Sport Industry Research Centre (SIRC). 92% of our students in the 2016 National Student Survey were happy with the teaching on this course, and 100% agreed that staff make the subjecting interesting. Our sports research was named among the top seven modern universities in the 2014 Research Excellence Framework. Lecturers such as Tony Blackshaw and Donna Woodhouse, have worked on major sports research projects for the Football Foundation and the Home Office and their experiences of these initiatives is passed on to students through a range of topic-based activities and discussions You also get real-world views of sporting issues with guest lectures from industry practitioners at organisations such as FURD (Football Unites, Racism Divides), Street Games, Rotherham Community Sports Trust, FC United and regional sports journalists.