Sport business management covers traditional, functional management and business as applied in organisations within the sport industry covering management principles transferrable to a range of sectors. Graduates from this course are well equipped to take advantage of opportunities resulting from the continuing expansion of the global sport economy. The course has been designed and developed in collaboration with industry experts including • UK Sport • Youth Sport Trust • the University's Research and Innovation Office • Sheffield Wednesday FC • Sheffield United FC • the Rugby Football Union • the English Football Association • the Amateur Swimming Association • the European Rugby League. We also collaborate with graduates and current students. This ensures the course is reflective of the industry and meets both your needs and those of future employers. You are encouraged to challenge existing management ideas and to critically analyse sport business problems in real industry settings. This develops your creativity and ability to find solutions, skills highly regarded by employers. The themes running throughout the course are • functional management – including marketing, finance, human resources, facilities, events and sports development • business – including strategy and enterprise • professional practice – including a work placement • research • sport. These themes are utilised as the context for applying tools and concepts throughout your course. You can also personalise your learning to suit your needs and interests by selecting optional pathway modules. These include event management, facility management and sport development. **Placements and real-life projects** In year two you have the chance to apply what you have learnt on a six-week work placement. Typical placement roles include • marketing • community work • entrepreneur • market research • events management. Recent placements have included • digital marketing assistant for Reebok India • Badminton England • Aston Villa, Norwich City and Sheffield United football clubs • Sheffield Steelers • Leicester Tigers • England Rugby 2015 • the English Institute of Sport • Champneys Springs Health Resort. For their third year projects, past students have worked with • Sheffield United • Ponds Forge International Sports Centre • Sport Industries Research Centre • England and Wales Cricket Board • English Institute of Sport. In the enterprise and innovation module students have the opportunity to present and develop their own business idea with the help of the University's Research and Innovation Office. They examine opportunities and markets, study entrepreneurship and innovation theory, as well as utilising applied research from their chosen sporting industry. Our students volunteered at the London 2012 Olympics, the Sochi 2014 Olympics and the Glasgow 2014 Commonwealth Games, mainly working within the media hubs. They also volunteered as tour makers at the 2014 Tour de France Grand Départ through opportunities specifically created for Sheffield Hallam students. **Teaching expertise** Our teaching team has extensive international industry experience working in the private and public sector sport organisations such as Deloitte, Capgemini, Nottingham City Council Sport and Leisure, Basketball England and Sheffield City Council. Two of our staff are also financial advisers for Sheffield United FC and Sheffield Wednesday FC. Many of our staff are also active researchers within the renowned Academy of Sport and Physical Activity. The new developments and discoveries they make feed into the teaching on this course, ensuring that what you learn is at the forefront of knowledge. They have contributed to BBC News, BBC Sport Online, The Wall Street Journal, ITV Calendar, BBC Radio 5Live as well as other broadcasters and national newspapers, providing expert comment and technical information.