801–1000 th
World University Rankings 2021
201–250 th
Young University Rankings 2020
151-200 th
European Teaching Rankings 2019
Howard Street, Sheffield, South Yorkshire, S1 1WB, United Kingdom

Public Relations & Media - Sheffield Hallam University

What you study Learn how to research, plan, implement and manage successful PR campaigns and gain an in depth knowledge of the media. You examine and evaluate key theories relating to PR and the media and engage with current debates about the relationship between public relations, media and wider society. You also study professional issues, including • ethics and corporate social responsibility • crisis management • freedom of information • industry codes of conduct. Studies of the media focus on issues such as its influence upon individual and collective identities and the way many of the wider issues in society are framed and understood. As well as learning about PR you can learn how to specialise your practice and take a more theoretical or practical route through your degree. You can choose modules, including • media technologies • event management • global PR • celebrity culture • media identity and representation • news media • PR and power. In your final year you can apply your theoretical and practical learning to an external project or complete a dissertation, researching a topic of your choice. Expertise Your studies are led by a team that includes national award-winning PR industry specialists, with experience across TV, health, charity, public and private sectors, and internationally recognised PR and media theorists. This course also benefits from Partner University status with the Public Relations Consultants Association (PRCA). A limited number of universities are endorsed by the PRCA for offering courses that are intellectually rigorous and esteemed by employers. Our students gain automatic free student membership of the PRCA and all the benefits that come with it, including • exclusive access to work placements • internships • graduate schemes and entry level jobs • free and unlimited online training • free access to the industry recognised PRCA Online Certificate. Work experience On the course, you experience working for real clients to produce a portfolio of work to show prospective employers. Every year we hold a Chartered Institute of Public Relations (CIPR) industry event, which brings together regional and national PR experts with our students. The CIPR’s recent review of the course commended us for covering the essential knowledge, skills and standards expected of today’s PR professionals.

  • Qualification
    Bachelor of Arts - BA
  • Study mode
  • Duration
    6 years
  • Start date
  • Location
    City Campus,SheffieldEngland
  • Fees & Finances
  • EU Year 1 £4,625
  • England Year 1 £4,625
  • Northern Ireland Year 1 £4,625
  • Scotland Year 1 £4,625
  • Wales Year 1 £4,625