Sheffield Hallam University

801–1000 th
World University Rankings 2018
201–250 th
Young University Rankings 2018
Howard Street, Sheffield, South Yorkshire, S1 1WB, United Kingdom

Public Relations and Media

On this course you combine academic theory and practical application, giving you a well-rounded understanding of a range of different forms of media and PR. Learn how to research, plan, implement and manage successful PR campaigns and gain an in depth knowledge of the media – including industries, audiences and texts. You examine and evaluate key theories relating to PR and the media and engage with current debates about the relationship between public relations, media and wider society. You also study professional issues, including • ethics and corporate social responsibility • crisis management • freedom of information • industry codes of conduct • media audiences • identities and media representations • career planning and personal development • research methods • practical skills in video, audio, professional writing and digital media. Studies of the media focus on issues such as its influence upon individual and collective identities and the way many of the wider issues in society are framed and understood. You can learn how to specialise your practice and take a more theoretical or practical route through your degree. In your final year you can apply your theoretical and practical learning to an external project or complete a dissertation, researching a topic of your choice. **Placements and work experience** Between the second and third year of the course, you can take an optional one-year work placement. Our dedicated placements team will help you find the right opportunity and support you in your application. Alongside the placement, you are encouraged to gain industry experience working for real clients. Recent students have worked with the BBC, regional newspapers, local and national PR agencies, South Yorkshire Police, Sheffield Children's Hospital and in the voluntary sector. We make sure you can network and make industry connections throughout your course. Every year we have students working at Sheffield Doc/Fest – one of the top three documentary film festivals in the world – attending exclusive workshops with international industry experts. Every year we hold an industry event, which brings together regional and national PR experts with our students. We also offer a scheme whereby PR professionals mentor students for one year. Plus, we get our previous PR graduates back in to share their experiences and top job finding tips. The Chartered Institute of Public Relations (CIPR) review of the course commended us for covering the essential knowledge, skills and standards expected of today’s PR professionals. **Expertise** Your studies are led by a team that includes national award-winning industry specialists, with experience across TV, health, charity, public and private sectors, and internationally recognised PR and media theorists. This course also benefits from Partner University status with the Public Relations Consultants Association (PRCA). A limited number of universities are endorsed by the PRCA for offering courses that are intellectually rigorous and esteemed by employers. Our students gain automatic free student membership of the PRCA and all the benefits that come with it, including • exclusive access to work placements • internships • graduate schemes and entry level jobs • free and unlimited online training • free access to the industry recognised PRCA Online Certificate. **Professional recognition** This course is recognised by the Chartered Institute of Public Relations (CIPR). When you enrol on a course recognised by the CIPR you are eligible for CIPR Student Membership. This gives you free access to many industry and personal development opportunities and to the members area of the CIPR website. The website features a dedicated student area which offers help and advice on getting into the PR industry and free online training. This recognition also allows graduates to become full members of the CIPR without further examination.

  • Qualification
    Bachelor of Arts (Hons)/BA (Hons)
  • Study mode
    Full-time
  • Duration
    3 years
  • Start date
    2019-09-01
  • Location
    Main Site,Sheffield
  • Fees & Finances
  • England Year 1 £9,250
  • Scotland Year 1 £9,250
  • Wales Year 1 £9,250
  • Northern Ireland Year 1 £9,250
  • EU Year 1 £9,250
  • International Year 1 £12,750
  • Qualification
    Bachelor of Arts (Hons)/BA (Hons)
  • Study mode
    Full-time
  • Duration
    3 years
  • Start date
    2018-09-01
  • Location
    Main Site,Sheffield
  • Fees & Finances
  • England Year 1 £9,250
  • Scotland Year 1 £9,250
  • Wales Year 1 £9,250
  • Northern Ireland Year 1 £9,250
  • EU Year 1 £9,250
  • International Year 1 £12,750
  • Qualification
    Bachelor of Arts (Hons)/BA (Hons)
  • Study mode
    Sandwich
  • Duration
    4 years
  • Start date
    2018-09-01
  • Location
    Main Site,Sheffield
  • Fees & Finances
  • England Year 1 £9,250
  • Scotland Year 1 £9,250
  • Wales Year 1 £9,250
  • Northern Ireland Year 1 £9,250
  • EU Year 1 £9,250
  • International Year 1 £12,750
  • Qualification
    Bachelor of Arts (Hons)/BA (Hons)
  • Study mode
    Sandwich
  • Duration
    4 years
  • Start date
    2019-09-01
  • Location
    Main Site,Sheffield
  • Fees & Finances
  • England Year 1 £9,250
  • Scotland Year 1 £9,250
  • Wales Year 1 £9,250
  • Northern Ireland Year 1 £9,250
  • EU Year 1 £9,250
  • International Year 1 £12,750