On this course you combine academic theory and practical application, giving you a well-rounded understanding of a range of different forms of media and PR. Learn how to research, plan, implement and manage successful PR campaigns and gain an in depth knowledge of the media – including industries, audiences and texts. You examine and evaluate key theories relating to PR and the media and engage with current debates about the relationship between public relations, media and wider society. In the third year of the course, you can take an optional one-year work placement. Alongside the placement, you are encouraged to gain industry experience working for real clients. Recent students have worked with the BBC, regional newspapers, local and national PR agencies, South Yorkshire Police, Sheffield Children's Hospital and in the voluntary sector. Every year we have students working at Sheffield Doc/Fest – one of the top three documentary film festivals in the world – attending exclusive workshops with international industry experts.