Learn how to research, plan, implement and manage successful PR campaigns. This course equips you with the professional skills and academic knowledge essential for success in this fast changing, exciting and expanding area. You examine and evaluate key theories, issues and concepts relating to PR and engage with current debates about the impact of public relations on the media and wider society. In the third year of the course you can take an optional one-year work placement. Alongside the placement, you are encouraged to gain PR industry experience working for real clients. Recent students have worked with Sheffield United Football Club, local authorities such as Derbyshire County Council and Wakefield Council, charities such as Breast Cancer Care and St Luke’s Hospice and Whirlow Hall Farm, PR support at the London 2012 Olympics, regional and national PR agencies. Every year we have students working at Sheffield Doc/Fest – one of the top three documentary film festivals in the world – attending exclusive workshops with international industry experts. Every year we hold events, which bring together regional and national PR experts with our students. We also offer a scheme whereby PR professionals mentor students for one year. This course also benefits from Partner University status with the Public Relations Consultants Association (PRCA).