On this course you combine academic theory and practical application, giving you a well-rounded understanding of a range of different forms of media and PR. Learn how to research, plan, implement and manage successful PR campaigns and gain an in depth knowledge of the media – including industries, audiences and texts. You examine and evaluate key theories relating to PR and the media and engage with current debates about the relationship between public relations, media and wider society. You also study professional issues, including • ethics and corporate social responsibility • crisis management • freedom of information • industry codes of conduct • media audiences • • identities and media representations • career planning and personal development • research methods • practical skills in video, audio, professional writing and digital media. Studies of the media focus on issues such as its influence upon individual and collective identities and the way many of the wider issues in society are framed and understood. You can learn how to specialise your practice and take a more theoretical or practical route through your degree. You can choose modules including • media technologies • event management • global PR • celebrity culture • TV • news media • PR and power • feature writing and publishing. In your final year you can apply your theoretical and practical learning to an external project or complete a dissertation, researching a topic of your choice. Expertise Your studies are led by a team that includes national award-winning industry specialists, with experience across TV, health, charity, public and private sectors, and internationally recognised PR and media theorists. This course also benefits from Partner University status with the Public Relations Consultants Association (PRCA). A limited number of universities are endorsed by the PRCA for offering courses that are intellectually rigorous and esteemed by employers. Our students gain automatic free student membership of the PRCA and all the benefits that come with it, including • exclusive access to work placements • internships • graduate schemes and entry level jobs • free and unlimited online training • free access to the industry recognised PRCA Online Certificate. Placements and work experience You are encouraged to gain industry experience working for real clients. Recent students have worked with the BBC, regional newspapers, PR agencies and in the voluntary sector. We make sure you can network and make industry connections throughout your course. Every year we have students working at Sheffield Doc/Fest – one of the top three documentary film festivals in the world – attending exclusive workshops with international industry experts. Every year we hold a Chartered Institute of Public Relations (CIPR) industry event, which brings together regional and national PR experts with our students. We also offer a scheme whereby PR professionals mentor students for one year. The CIPR’s recent review of the course commended us for covering the essential knowledge, skills and standards expected of today’s PR professionals.