On this course you combine academic theory and practical application, giving you a well-rounded understanding of the media and the technical and social skills to gain a job in the creative industries such as PR, journalism and media. You learn about traditional and newer forms of media and how to research and write for different audiences. You analyse and study the workings of core media institutions and learn about key approaches for analysing media texts. You also examine the general characteristics of media industries, such as the trend towards conglomeration and convergence. You can take an optional one-year work placement. Previous students have completed work experience with the BBC, regional newspapers, PR and advertising agencies, the voluntary sector. You develop important skills using equipment in our specialist facilities, which include newsrooms, a radio studio, a TV studio and a photography studio. You also have access to our dedicated media store, where you can use or borrow production equipment such as cameras and microphones, supported by expert technicians. You also have access to the media hub, a fully equipped room you can use for projects, meeting, workgroups and screenings.