Develop the skills needed for a career in the growing marketing communications industry. You can study a range of specialist areas including advertising, brand creation, retail merchandising, corporate public relations, media planning, campaign management, sales skills, customer psychology behaviour and communication, social media, digital and social communications strategy, and project and event management. In your final year, you complete a new product creation and launch project which lets you demonstrate managerial and creative marketing ability in fulfilling a client brief. You develop your professional skills by working on real business problems. You have the opportunity to take a one year work placement in industry, building your knowledge and increasing your employability. Another way to prepare for your career is to make the most of your automatic membership of the Sheffield Hallam Marketing Student Society. This membership gives you access to the CIM and local branch master classes and activities.