Develop the knowledge, skills and expertise needed to work in the evolving marketing communications industry, on a course designed in conjunction with employers and in response to student feedback. You learn to use up-to-date multimedia solutions to develop integrated marketing communications strategies. You also gain • in-depth understanding of marketing communication concepts and techniques • a wide range of integrated on and off-line commercial communication skills • work experience in marketing communications • a portfolio of work to show future employers your creative development skills • professional links and exemptions You can study a range of specialist areas including • advertising • brand creation • retail merchandising • corporate public relations • media planning • campaign management • sales skills • customer psychology, behaviour and communication • social media • digital and social communications strategy • project and event management. Informed creativity, unlocking creativity and creative team leadership is a taught theme running throughout the programme In your final year, you complete a new product creation and launch project which lets you demonstrate managerial and creative marketing ability in fulfilling a client brief. You develop your professional skills by working on real business problems. **Teaching** You are taught by experienced professionals with a range of advertising, public relations, sales and marketing communications experience. Several tutors have been appointed as examiners for the Chartered Institute of Marketing (CIM). **Work placements in the UK and overseas** In year three, you have the opportunity to apply the skills you’ve gained by taking a one-year paid work placement. This is a great way to improve your industry knowledge with real insight and experience. It also enables you to build an eye-catching CV to impress future employers, and many students find jobs with their placement companies after graduating. Due to our strong relationships with regional, national and international employers, we can help you to secure a great placement opportunity and support you while you are there. Salaries of up to £22,000 are possible. If you are doing your work placement in another European country there may be funding available through the Erasmus programme. **Links with the CIM** Another way to prepare for your career is to make the most of your automatic membership of the Sheffield Hallam Marketing Student Society. This membership gives you access to the CIM and local branch master classes and activities. We are one of the few universities in the UK to have a student society linked to the CIM. This is a student learning community that complements and enhances academic learning and links students to local professionals. **Professional recognition** This course is accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining exemptions from units on CIM qualifications through the Graduate Gateway programme. Students have the opportunity to join The Chartered Institute of Marketing (CIM) as a Studying Member.