Develop an expert knowledge of applied marketing concepts and gain practical experience in the workplace. You gain the skills and experience you need to develop an in-depth understanding of the principles and techniques of marketing and the ability to apply marketing knowledge to a range of business problems. You can study specialist areas of marketing such as • customer psychology • brand management • digital analysis • global marketing • sales skills • new product innovation • communications and advertising • service and retail marketing. You may be able to study abroad as part of the Erasmus programme. *Teaching You are taught by an expert team with many years of experience in marketing. Several lecturers have been appointed as examiners for the Chartered Institute of Marketing (CIM). Their areas of expertise include • strategic marketing • branding • marketing communications • consumer retail • global marketing • entrepreneurial business • consultancy. **Real-world projects** A key feature of the course is a final year marketing innovation and creativity module, where you apply all your marketing knowledge in bringing a new product to market. This helps you enhance your professional skills by developing a single integrated project involving several different marketing specialisms. **Work placements in the UK and overseas** In year three, you have the opportunity to apply the skills you've gained by taking a one-year paid work placement. This is a great way to improve your industry knowledge with real insight and experience. It also enables you to build an eye-catching CV to impress future employers, and many students find jobs with their placement companies after graduating. Due to our strong relationships with regional, national and international employers, we can help you to secure a great placement opportunity and support you while you are there. Salaries of up to £22,000 are possible. Previous students have gained placements at companies such as IBM, Adidas, Marks & Spencer and Disney. **Links with the CIM** Another way to get ahead preparing for your career is to take part in the Sheffield Hallam Marketing Student Society, which gives you access to the CIM and local branch master classes and activities. We are one of the few universities in the UK to have a student chapter linked to the CIM. This is a student learning community that complements and enhances your academic studies and allows you to link up with local professionals. **Professional recognition** The course is accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining exemptions from units on CIM qualifications through the Graduate Gateway programme. Students have the opportunity to join The Chartered Institute of Marketing (CIM) as a Studying Member.